Saturday 5 May 2012

Fashion brands connecting with customers directly on Pinterest


Fashion shopping is undoubtedly one of the most loved aspects and the most favorite past time activity these days as many people in their free time have the desire to shop and look trendy and fashionable especially for various events and parties. The reason why we have so many people shop online for fashionable clothing, especially women, is solely because of the ability of the portals to differentiate and distinguish every single product and allow the customer to know what suits them the best. When it comes to shopping in retail outlets and franchisees, it isn’t really possible to choose adequately considering the array of malls and stores we have today. Moreover, we witness considerable amount of blogs related to apparels which have reviews and suggestions by different bloggers that help the consumer decide the best apparel to buy and what kind of apparel is in fashion today. These fashion blogs give a better insight to quality and valuable shopping by letting us know the portals where you can grab your desired apparel at the cheapest price.   



Fashion blogs, are thus indeed fruitful to new buyers online as well as not so frequent buyers who tend to be confused while choosing the product. Blogs can be useful for both men and women as they also let you groom efficiently by buying the most suitable product for you. Fashion clothing needs to be precise as usually the trend rises at a faster rate and a product that may be in style today may get outdated tomorrow as well. However, there are many online shopping websites today, especially in a country like India that have helped smoothened the impetus of online shopping. Also, most of the portals tend to focus a lot on fashion apparels and clothing as the demand to buy them is more than electronics and other expensive gadgets. Many fashion brands have used social networks as a great medium to communicate with their users and make them aware of the latest possible products on offer. Even though there are a few networks like Facebook and Twitter where brands are active, lately Pinterest is becoming one of the upcoming social networks to let brands communicate with their users more effectively on the basis of pinning images of their products. One such brand is High Street Labels that has managed to actively make use of Pinterest recently, to showcase some of its finest products right from classy scarves to different brands under the franchisee as well. It makes easier for users to follow the brand and like the pinned stuff by the brand itself. Moreover, it is also an ideal way to increase the customer and likeness base of the brand itself.

Fashion blogs have indeed come a long way to offer proper guidelines and help to the users who often tend to get confused when it comes to quality shopping fashion clothing and accessories. It not only increases the fan base but also guarantees more sales and profits. As far as High Street Labels is concerned, they seem to be exploring Pinterest to the fullest!  

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